AI Insights for Business Leaders
Practical guidance for people running a business, not building software. What the tools do, what they get wrong, what to do about your data, and where to start. No jargon and no hype.
AI Jargon Explained: 24 Terms for Business Leaders
A plain English glossary for anyone being sold to. What each term means, whether it matters to a business your size, and which ones should make you ask a follow-up question.
Read the article →How to Train Your Team to Use AI (and Make It Stick)
Most teams get shown AI once and go back to how they worked before. What separates the businesses where it sticks is not the training, it is what happens in the six weeks after.
Read more →Using AI for Customer Enquiries Without Sounding Robotic
Faster replies are easy. Faster replies that still sound like you take one extra step, and almost nobody takes it.
Read more →Free vs Paid ChatGPT: What a Small Business Needs
Most of the free tier is genuinely good. The reason to pay is usually not the features, and understanding which reason applies to you saves money either way.
Read more →AI Meeting Notes: Reliable Minutes Without Typing
The easiest first win with AI, and the one most businesses set up badly. What to switch on, what to tell people, and how to stop the notes going unread.
Read more →AI Hallucinations: How to Check What AI Tells You
It will not tell you when it is guessing. Here is where the guessing tends to happen, and the two-minute check that catches most of it.
Read more →Is It Safe to Put Company Data into ChatGPT?
The honest answer is: it depends what, and it depends which account. Here is the rule that keeps you on the right side of it without stopping anyone working.
Read more →Write an AI Policy for Your Small Business in One Page
Your team is already using AI at work. A one-page policy takes an afternoon, and it is the difference between sensible use and finding out afterwards.
Read more →What Is a Large Language Model? A Plain English Guide
No maths, no jargon. What these things are actually doing when they answer you, and why understanding it changes how much you trust the answer.
Read more →Copilot, Gemini or ChatGPT: Which Fits Your Business?
The three big AI assistants do similar things in different places. Which one suits you depends less on the AI and more on the software you already pay for.
Read more →How to Use AI in a Small Business: A Practical Guide for 2026
A practical guide to AI for small business owners. Real examples, real tools, no jargon.
Read more →Is AI Training Worth It for Business Leaders?
An honest look at whether AI training is worth your time and money as a business leader.
Read more →Why Live AI Training Beats Self-Learning for Business Leaders
You could learn AI from YouTube. Here is why most business leaders get further with a live, structured hour than with six months of tutorials.
Read more →ChatGPT vs Claude: Which AI Tool Is Better for Business?
A practical comparison of ChatGPT and Claude for business use. Which should you choose?
Read more →10 AI Prompts Every Business Leader Should Know
Ten ready-to-use AI prompts that will save you hours this week. Copy, paste and adapt.
Read more →What to Expect at an AI Webinar for Business Leaders
A realistic walkthrough of what a live, hands-on AI webinar looks like for business leaders.
Read more →The programme, when it returns
A three-part paid programme is being built for live online delivery. No dates yet, and nothing to buy: everyone registered for the free webinar hears first.
Rather see it done than read about it?
AI Breakfast Club is a free live webinar for business leaders. One hour every other Friday at 10:00am, then your questions answered. Nothing to buy.