If you have never been on an AI training webinar, you might picture a slide deck, a data scientist reading from it, and an hour of code you cannot follow. Plenty of them are exactly that. This is not.

Here is a realistic walkthrough of the hour at AI Breakfast Club, so you know what you are saying yes to.

Before it starts

You register with a first name and a work email. A calendar invite arrives straight away, and the joining link comes by email the day before and again an hour before. There is nothing to install: the link opens in your browser.

If you were asked for your biggest AI question when you registered, it is worth answering. Gary reads them beforehand and works the common ones into the hour.

Joining (from 9:55am)

Most people arrive a couple of minutes early with a coffee. Camera off is completely normal and the majority keep theirs off, so there is no pressure to be presentable at ten in the morning. Questions go in the chat, and you can ask them at any point rather than saving them to the end.

The hour itself (10:00am to 11:00am)

It opens with five minutes on where AI genuinely helps a business your size and where it does not. No jargon, and no vendor pitch. Then three parts, all worked live on screen rather than presented from slides:

  • From using AI to using AI well: the same job done badly and then properly, side by side, so you can see exactly what changed
  • Ten prompting tips you will use every day: specific techniques, demonstrated live and written down for you to keep
  • Building your own AI systems: turning a result you liked into one you can get on demand

When the tool gets something wrong, that stays in. Watching someone spot a confidently wrong answer and correct it is more useful than watching a demo that was rehearsed until it behaved.

Your AI Questions Answered (11:00am onwards)

At eleven the talk stops and the floor is yours. This is the part most people underestimate. You can ask about your own business, your own data, the thing your team has started doing unofficially, or the question you did not want to ask in front of them. Gary stays until the questions run out, usually around 11:30.

If you have to drop at eleven, you have not missed any of the taught content.

What you leave with

  • Techniques you can use the same morning, not theory to revisit later
  • The prompting tips written down, so you are not relying on memory
  • A clearer sense of which job in your business to point AI at first
  • The recording, whether or not you made it on the day

What you do not get

No certificate. No software to buy. No sales pitch during the hour. At the end Gary mentions a free 30-minute conversation for anyone who wants help applying this to their own business, and ignoring it is completely normal.

You also do not get a technical deep dive. If you already build with AI, this will be too basic for you, and it is better to know that now.

Is it worth an hour?

Save one hour a week off the back of it and you have won back more than a working week over the year. That is the honest arithmetic. If it does not land for you, you have lost an hour and a coffee.

Ready? Save a seat on the next webinar or read the full FAQ.