Months of AI progress in 60 minutes. Then your questions.
Most business owners get there on their own eventually, over a year or more. This covers the same ground live, in one free hour, with someone who builds AI into real businesses every day. Then the floor is yours until the questions run out.
Techniques you can put to work before lunch, and a straight answer to the thing you haven't wanted to ask.
Save my free seat
Friday 23 October, 10:00am
Your seat is saved
Friday 23 October · 10:00am
- Add it to your calendar now. A calendar invite is on its way to your inbox. Accept it so the hour stays free. Add to Google Calendar Download .ics
- Send your question. Gary reads every question beforehand and works the common ones into the session. Reply to your confirmation email with the one thing you want answered. Got your question. Gary will have read it before Friday.
- Bring a colleague. Know someone who'd get as much from this hour as you? They'll need their own seat for their own joining link.
- Keep the hour free. Your joining link arrives the day before, and again an hour before we start. The AI Starter Pack is emailed to you straight after the webinar.
- Teaches AI at Coleg Llandrillo Menai and Llysfasi
- Volunteers with Careers Wales
- 30 years in digital strategy
You are probably using AI at a fraction of what it can do
Most people type a question in, get something bland back, and quietly decide the hype was overblown. Usually the tool is fine. You're one or two habits away from much better answers. Below are the four complaints Gary hears most, and each one has a fix you can learn in minutes.
The output is bland
It reads like a robot wrote it, because it was asked like a search engine. The fix takes about thirty seconds to learn.
It doesn't sound like us
It has no idea who you are, what you sell or how you talk to clients. You only have to tell it properly once.
I can't repeat a good result
Without a system behind it, a good answer is luck. With one, you get the same standard back whenever you need it.
I don't know what's safe to put in
Client data, contracts, financials. A fair question that almost nobody answers plainly, so we answer it.
Leave with the AI Starter Pack
There's no recording, so everything worth keeping from the hour is written down for you. The pack is shared during the webinar and emailed to you straight after.
Ten prompts, ready to copy and paste
The ten tips from part two, written as prompts you can use the same afternoon.
Fixes: the output is blandYour business briefing template
Fill it in once and the tool knows who you are, what you sell and how you talk to clients.
Fixes: it doesn't sound like usThe repeatable result template
Save a good answer as a system you can run again whenever you need it, in ChatGPT, Claude or Gemini.
Fixes: I can't repeat a good resultData safety guide and staff AI policy
A one-page traffic-light guide to what's safe to put in, plus a short AI use policy you can hand to your team.
Fixes: I don't know what's safe to put inOne hour. Three things you can actually use.
No slides about neural networks. Gary works on screen, unscripted. When it gets something wrong, that stays in, because spotting a confidently wrong answer matters far more than watching a polished demo.
From using AI to using AI well
You'll watch the same job done badly and then properly, side by side, and see exactly what changed. Whatever the work is: quotes, reports, emails, proposals.
Ten prompting tips you'll use every day
Ten specific techniques Gary uses every day, demonstrated live and written down for you to keep. Not theory. Things you can apply the same afternoon.
How to build your own AI systems
What an AI system actually is, and how a result you liked becomes one you can get on demand. Explained in plain English, so you know where to start.
Worth your hour, or not?
Save an hour a week off the back of it and you've won back more than a working week over the year. It suits some people a lot better than others.
You'll get a lot from this if
- You run or help run a business and keep hearing about AI without knowing where to start
- You've tried ChatGPT once or twice and didn't get much back
- You want to know what's real and what's sales noise
- You'd rather see it working than read another article about it
- You're worried about the risks and want them explained plainly
Probably not for you if
- You already build with AI and want a technical deep dive
- You're looking for a software demo or a product to buy
- You want a certificate rather than practical skills
- You're hoping AI will run your business without you in the room
Led by a practitioner
Gary Cheers
Digital Strategist & AI PractitionerGary has spent three decades in digital strategy, working with hundreds of clients and helping generate hundreds of millions in revenue between them. These days he builds AI into real businesses through wingenious.ai, some of them two-person operations and some of them long established.
He doesn't teach theory and he doesn't sell software. Everything in the webinar is something he has used himself or built for a client in the last few months.
Why is it free? Running these is how Gary meets people. A few of them later ask him to help with the bigger picture, and that's how he makes a living.
Recent appearances
Where Gary has been speaking and writing lately.
Copa AI Summit 2026
Hands-on workshop, "Write Like Your Business, Not Like a Robot", on getting AI to write in a company's own voice rather than a generic one. Delegates worked on their own copy, on their own phones. A sold-out day, alongside Google Cloud and Bangor University.
FSB North Wales Small Business Conference
Guest speaker slot on prompting better: the difference between treating AI as a search engine and treating it as a colleague who needs briefing. Pitched at owners and directors with no technical background, plus an exhibitor stand.
Schools and colleges programme
An ongoing volunteer programme with the education charity Working Options. AI literacy sessions for sixth form, further and higher education learners: what AI actually does, what it means for the careers they are choosing now, and how to use it honestly.
Most SMEs Are Using AI Badly, And That Is Fixable
Invited column on why most small firms get so little back from AI, and what changes when it is briefed like a consultant rather than queried like a search engine. Commissioned by the FSB conference's media partner.
Your AI Questions Answered
At 11:00 the talk stops and the floor is yours. Bring the question you haven't wanted to ask in front of your team, or the one no vendor has given you a straight answer to. Gary stays until the questions run out, usually around 11:30.
That is half an hour of a practitioner's time on your problems, for nothing, and it runs over more often than not. It's also the hardest part to get anywhere else, so we let it run rather than cutting it short.
Registering? Add your question on the form. Gary reads them beforehand and works the common ones into the webinar.
- Where would AI save us the most time, realistically?
- Is it safe to put client information into these tools?
- How do I stop it inventing things?
- My team already uses it unofficially. Should I worry?
- Do I need to buy anything, or is the free version enough?
- What should I be doing first, before anything else?
A webinar every fortnight, same time
The same webinar runs every other Friday. Pick whichever date suits you. Each one is capped at 35 seats.
Frequently asked questions
Yes. No card details and nothing to buy.
Ten ready-to-use prompts, a template that teaches the tool about your business, a template for repeating a good result, and a one-page data safety guide with a staff AI policy. It's shared during the webinar and emailed to you straight after.
None. This is built for business leaders, not developers. If you can use email and a web browser, you've got everything you need. Nothing assumes prior knowledge.
A laptop and a web browser. Nothing to install. Your joining link arrives by email the day before, and again an hour before we start.
No. Most people join with camera and microphone off and ask their questions by text. Nobody will put you on the spot.
Pick a later date from the schedule instead. There's no recording, so choose a Friday you can keep free. Reply to your confirmation email and we'll move you to another date.
No. At the end Gary offers a free 30-minute follow-up call to help you apply this to your own business. Anyone who attends can have one. Take one or don't, either is fine.
Please do. Ask them to register separately so they get their own joining link and calendar invite.
The full programme returns
Beyond the introduction there is a three-part programme that takes a business from first prompt to a costed AI roadmap. It's being rebuilt to run live online, and returns later this year. Register for the free webinar and you will hear the dates before anyone else.
Start with the free webinar